{"id":9059,"date":"2021-05-06T00:00:00","date_gmt":"2021-05-06T05:00:00","guid":{"rendered":"https:\/\/www.impactsigns.com\/visual-communication-branding\/"},"modified":"2025-05-25T17:40:00","modified_gmt":"2025-05-25T22:40:00","slug":"visual-communication-branding","status":"publish","type":"post","link":"https:\/\/www.impactsigns.com\/visual-communication-branding\/","title":{"rendered":"Harnessing the Power of Visual Communication for Your Organization"},"content":{"rendered":"\n

Visual communication refers to the use of visual elements to express a message, convey an idea, or improve understanding to a specific audience. It lies somewhere between graphic design  \u2014 which is primarily focused on the creation of visual content \u2014 and communication design \u2014 which is concerned with the strategic development of messaging and the graphics used to communicate. It can overlap with marketing, but it is a distinct discipline that has a different purpose and goals.<\/span><\/p>\n\n\n\n

It can be either digital or physical; common examples of digital visual communication include graphics, illustrations, and animations. Digital elements alone are not enough, though; you must also incorporate physical elements, particularly <\/span>signs<\/span><\/a>, <\/span>plaques<\/span><\/a>, and <\/span>fonts and typography<\/span><\/a>, to be effective.<\/span><\/p>\n\n\n\n

It\u2019s appropriate to use anytime you need to communicate a message to someone internally or externally. However, it\u2019s crucial to understand why, scientifically speaking, visual communication is such a powerful tool \u2014 and how you can best wield it for your organization.<\/span><\/p>\n\n\n

The Science of Visual Communication<\/span><\/h2>\n\n\n

Sight is, arguably, the most powerful sense, because the human brain is hardwired for visuals. As much as <\/span>80% of all external input is processed by the brain\u2019s visual pathway<\/span><\/a>. The brain only takes 13 milliseconds to process images, while it can take 114 milliseconds to \u201cconvert\u201d sounds into words. Further, some research suggests that <\/span>the brain translates written words into images<\/span><\/a>, building up a visual dictionary to understand writing more quickly.<\/span><\/p>\n\n\n\n

With visual communication, you can connect with others on a biological level. You have an opportunity to share your message in a way that resonates with your audience. Because visual communication is so deeply ingrained in the mind, it greatly improves your chances of being understood by others.<\/span><\/p>\n\n\n

Uses of Visual Communication<\/span><\/h2>\n\n\n

There are countless ways to use visual communication in the workplace, including:<\/span><\/p>\n\n\n\n